Bollywood has always been larger than life the drama, the glamour, and yes, even the marketing. Aryan Khan’s Netflix debut The Bads of Bollywood takes us inside the film industry with a satirical, action-packed lens. While critics have debated the show’s highs and lows, one thing is undeniable: the canvas is ripe for creative brand integration. In this post, we’ll explore how clever placements could elevate the storytelling rather than distract from it.
What is The Bads of Bollywood?
- Aryan Khan’s directorial debut on Netflix (released September 2025).
- A masala mix of satire, ambition, and insider jokes about Bollywood’s underbelly.
- Starring Lakshya Lalwani, Sahher Bambba, Bobby Deol, and surprise cameos.
- Themes: nepotism, fame, ambition, scandal, and the chaos behind the glamour.
If you thought Aryan Khan’s directorial debut was just about glitz, drama, and insider satire, think again. The show doubles up as a runway for some seriously bold brand placements some smooth, some surprising, and some downright hilarious. Here’s a breakdown of the standout moments.
1. D’YAVOL
Aryan plugs his own liquor brand like a boss. Subtle? Not really. Strategic? Absolutely. It’s more than just a cameo it’s a flex.
D’YAVOL is Aryan Khan’s lifestyle and luxury spirits label, co-founded under Slab Ventures, blending exclusivity with edgy youth appeal.
2. Mother Dairy
Milking the screen time (pun fully intended). A brand that’s part of everyday India finds its way into a star-studded world and somehow, it works.
Mother Dairy is a household dairy giant in India, known for milk, ice cream, and dairy products that fuel millions daily.
3. Sprite, Coca-Cola & Evocus
The beverage brigade is everywhere from casual hangouts to after-party chaos. Fizzy refreshment with a side of storytelling.
Sprite and Coca-Cola are global soft drink leaders, while Evocus is a premium black alkaline water brand, bringing contrast between mass and niche.
4. Monte Carlo
When Aasmaan gears up for the red carpet, Monte Carlo slides in effortlessly. Stylish yet accessible, it’s a nod to aspirational fashion.
Monte Carlo is an Indian apparel brand known for winter wear, knitwear, and trendy formals that balance affordability with class.
5. boAt
The vibey frames scream youth energy and of course, boAt has its speakers and headphones blasting through. If Bollywood is about rhythm, this is the soundtrack.
boAt is India’s leading audio and wearables brand, adored by Gen Z for its funky, affordable earphones, speakers, and smart gadgets.
6. BKT Tyres
Wait… tyres? At a film award show? The placement feels a little left-field, but hey, in Bollywood, anything rolls.
BKT (Balkrishna Industries Limited) is a global player in off-highway tyres for agriculture, construction, and industrial use not your usual red-carpet suspect.
7. Senco Gold & Diamonds
A glittery pause before the climax nothing spells drama like jewelry sparkling under the spotlight.
Senco Gold is a heritage jewelry brand from Kolkata, famous for gold and diamond craftsmanship that blends tradition with modernity.
8. Goibibo
Airport scene? Smoothly booked by Goibibo. A natural placement that doesn’t feel forced just smart marketing.
Goibibo is a major Indian travel and hotel booking platform, making trip planning quick, easy, and app-friendly.
Some placements land with elegance (Monte Carlo, Goibibo), while others scream, “Look at me!” (D’YAVOL, BKT Tyres). But together, they add another layer to Aryan Khan’s debut proving that in Bollywood, the business of cinema is as much about products as it is about plot.
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