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ChatGPT Brings UPI Payments to India: A New Era of Conversational Commerce with BigBasket

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ChatGPT Brings UPI Payments to India: A New Era of Conversational Commerce with BigBasket

ChatGPT Introduces UPI Payments in India Through BigBasket Pilot

OpenAI has taken a big step in transforming how we shop online. ChatGPT has now started testing UPI (Unified Payments Interface) payments in India through a pilot project with BigBasket, one of India’s leading online grocery platforms.

This update allows users to buy products directly within ChatGPT — without visiting any website or app. The AI chatbot now not only helps you find information but also helps you shop and pay through a simple conversation.


How It Works

Users can simply ask ChatGPT to order something — like “Buy fresh vegetables from BigBasket.” The AI then:

  1. Searches BigBasket’s product catalog,

  2. Suggests options,

  3. Confirms your order, and

  4. Uses UPI to make the payment — all inside the chat window.

This makes online shopping faster, simpler, and smarter than ever before.


Who’s Involved in the Pilot

The initiative is a collaboration between OpenAI, the National Payments Corporation of India (NPCI), and fintech company Razorpay.
Banks like Axis Bank and Airtel Payments Bank are also participating to test how conversational AI interacts securely with India’s powerful real-time payment system.


🛒 BigBasket Leads the Way

BigBasket, owned by the Tata Group, is the first retail partner for this pilot program.
According to Preeti Jain, Head of Product & Design at BigBasket, this integration is a major shift in how people shop online.

“We are empowering customers with a shopping journey that is truly seamless — including intuitive product discovery, secure payments, and near-instant delivery, all inside a simple conversation,” said Jain.


Why This Matters

This pilot shows how AI and fintech are coming together to shape the future of digital commerce in India.

  • It creates a frictionless shopping experience,

  • Simplifies payments through UPI, and

  • Sets a new standard for AI-powered conversational commerce.

India is already a global leader in digital payments, and now, with ChatGPT’s integration, the future of shopping may happen entirely inside a chat window.


The Future of Conversational Commerce

While the UPI payment option is currently limited to BigBasket, OpenAI plans to expand it to more platforms soon. This move could revolutionize how Indian users interact with brands — blending AI, payments, and convenience into one seamless experience.

As AI continues to evolve, ChatGPT might soon become your personal shopping assistant — helping you find, compare, and buy anything you need, just by chatting.

Ankush Jeughale

Ankush Jeughale

Whether it’s website development, technical SEO, keyword strategy, or digital marketing, I focus on delivering solutions that drive growth, visibility, and conversions.

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