Marketing has always been an art of selling something by convincing the respective individual. Even in the ancient times, marketing was necessary. Though there wasn’t a defined term for it, but the art was always present. Even in the olden days when there was no currency, people used to exchange good, commodities and services. In absence of a uniform currency, a barter system was used to facilitate exchange of goods and commodities. For instance, a family owning sheep might trade some of the sheep with another possessing cooking oil etc. This is how the trade was pursued when there was no currency. Though, art of marketing was there.
As the word progressed and currency was established, trade become easier. Marketing was also termed for the art of selling something. An art of convincing someone or urging them to make a purchase decision is marketing. Marketing was limited and heavily reliable on budget. For instance, an advertisement on TV was only afforded by top companies. Small companies relied on distribution of brochures and flyers. A medium enterprise would weigh the opportunity cost of billboard advertisement or radio commercial and choose one.
Now marketing is into an advanced phase of the journey with digital and tech advancements. Digital marketing is also known as online marketing. There are various methods of digital marketing like traditional marketing. Email marketing is a digital marketing technique where companies target their campaigns through subscription of emails. For instance, there is a subscription form on various websites that recommend visitors to add their emails if they want to stay up-to-date with recent developments. Thereby, using that list, companies or brands send an email that may include a coupon or any other tip. Another popular technique of digital marketing is PPC. For instance, brand or company can connect with the best PPC company Dubai for campaigns that assist the website to get listed on keywords that are converting. Another important digital marketing technique is SEO where websites are worked on to rank higher on keywords that are searched on search engines like Google, Bing and others.
That is the journey of marketing and it can be understood that it was in different phases as per the trends and development of the era. The question is, where is it heading?
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