Tablets and smartphones have become more popular than desktops and in fact, mobile devices have surpassed desktops in enabling people to do more on the internet regardless of physical location. The growth in the mobile sector and ecosystem within the past two years has been impressive. With the total value of mobile traffic having already increased multi-fold this year, mobile advertising has gained huge prominence and become hot tech topic.
Mobile communications will further evolve as mobile operators continue to invest heavily in next generation mobile infrastructures. The number of mobile phone subscribers is expected to outgrow the world’s population in the coming year and this is expected to impact business models, empower consumers, and improve collaboration and marketing.
Let’s take a look at the top mobile trends for 2014. This is where business can start looking at innovative mobile marketing strategies to ride the mobile wave and improve their positions in global marketing.
1. Wearable Technology – Wearable technology is changing the way we interact with technology and daily life. This advancement is providing businesses with opportunities never before imagined with new products to market on, such as Google Glass and smart watches. As wearable technology gains popularity and becomes integrated into everyday life, marketers who take advantage of wearable technology’s ability to make interactions effortless for consumers can benefit in establishing a strong connection and provide unique experience.
2. Improved Location Targeting – There is a lot of excitement around location-based mobile marketing and the strategy has grown tremendously over the last few years. In 2014 location-based targeting will only improve further. Reaching consumers where they are and converging both digital and real worlds means the right ad at the right place and at the right time. It brings value to consumers helping them find products and services where and when they need. Marketers can use location patterns with existing customer data to deliver custom messages by serving relevant, time bound offers based on their profiles and travel patterns.
3. Mobile Ad formats – As mobile advertising grows, new ad formats are likely to come up. Facebook’s insertion of native advertising into news feeds, Twitter’s promoted tweets, and Instagram’s in-stream ads are a few examples of the new, successful ad formats introduced this year. 2014 will see brands and developers discover more creative ads involving innovative rich media formats. Continuous growing network connectivity speeds will enable brands to test new creative formats, including mobile video, moving away from the standard mobile banner ads.
4. Loading – The most precious resource to a mobile user in 2014 is time. Many studies have demonstrated the negative impact of slow sites on sales. There are lots of statistics kicking around that claim that load time should not be more than five seconds, or four seconds or even one second. Google states that just a two second load time is disruptive to the user experience and is the maximum a delay can be. The moral of the story is simple; make sure your load time is as close to instant as possible and your users will be happy, anymore than this and you are increasing the likelihood of users becoming impatient, frustrated, and leaving your site.