Although mobile and web have much in common, they, also have much in difference. In some instances, mobile is a competitor to web, in other instances, they complement one another. Here is a list of limitations of mobile marketing.
1. Lack of standardization – This in mobile device technologies is a continuing problem. Mobile phones are even less standardized than personal computers before them were. Mobile phones are as varied in screen sizes, operating systems and browsers that it makes mobile phone marketing options a nightmare in some ways. This area must be addressed for the public to ever be truly satisfied with the current technological advances
2. Privacy – Lower privacy standards than are acceptable to the public on the whole, are a major issue. Privacy is always a question when it comes to mobile devices. For the mobile phone marketing sector, this must be overcome every time a new campaign of mobile advertising is launched. The disadvantages from this stigma are crucial to the further development of mobile phone marketing in the future.
3. Navigation – Navigation is problematic at best for newest technologies. Since the average mobile devices are small, so are the keypad and screens. This is a continual exercise in patience for most users and an absolute source of fury for others. This must be addressed, beyond the touch screen and QWERTY keypad advancements. Perhaps in the coming decades this will become a priority for the current innovators globally. It is a disadvantage to mobile phone marketing, for if the user does not like driving then it is hard to sell them a car.
4. Re-education – Most mobile devices require a whole new learning curve for the average user. The mobile phone marketing campaigns rely highly on the user end of response to advertising. Obviously if the users are not yet functionally able to use their mobile devices, it would seem to be a disadvantage and clearly a design oriented problem. This maybe the tragic flaw of most newer technologies, but perhaps one day it will be a the automobile and driving will become second nature to our society.