Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience.
Although there are multiple options available for those looking to start their own newsletter or email marketing campaigns, some of the best options available are:
1. GetResponse – It is one of the best email marketing service for small to medium sized businesses. One of the areas that GetResponse are leaps and bounds beyond their competitors is design. Their newsletters look beautiful, and they have a great range of newsletter templates to choose from. GetResponse has a huge range of useful features. For example, you can preview your emails on different devices before you hit send. Another good feature is the social media integration. This enables you to drive and analyse social media engagement from your email marketing. Starting at $15/month, GetResponse is more affordable than many other softwares.
2. Aweber – Despite looking a bit outdated, Aweber sits is cost effective and easy to use. It has all the important features you’d want, without being too feature heavy. For those starting out, it has great reporting to help you learn what does and doesn’t work. Their email campaign creator is great at walking you through how to setup your signup forms and newsletters. If you’re more advanced in your email marketing, Aweber has some good features, such as split testing. Split testing enables you to send different variations of a campaign to different segments of your list. This allows you to compare and improve your open and engagement rates. Perhaps their most useful integration is with WordPress. Their WordPress plugin enables you to add email signup forms to your website in a single click. Their pricing starts at $19/month, and allows you to send unlimited emails to up to 500 subscribers.
3. Mailchimp – The general functionality with Mailchimp is fine. Their user interface, reporting, and campaign manager is intuitive and easy to get the hang of. Mailchimp also offer two different pricing structures; pay as you go, and a monthly subscription. This can be particularly useful if your email marketing is sporadic. The major downside with Mailchimp is that subscribers must double opt-in. For anyone new, Mailchimp forces them to opt-in via both a web form and confirmation email.